The 4E's of Nike Marketing
The 4E's of Nike Marketing Nike is arguably the most well-known sports brand in the world today and has obviously set an example for up and coming sports industries to follow their strategies. Becoming one of the biggest brands in the sports industry didn't just happen coincidentally. What comes to mind when you hear the word, Nike? The three things that instantly come to mind for me is the swoosh, just do it, and pretty much any famous athlete. The company has established a brand name for themselves and have dragged the most popular athletes along with them. Marketing is the reason for their large amounts of success in the industry, but how did they "Just do it?" Exciting Customers Traveling along with the new generation of social media marketing, Nike has adapted tremendously to this transition. Notably, the company uses Facebook and Instagram most often to display their company. On Facebook, they have separate pages for different product categories, ...