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Consumer Behavior in the Sports Industry

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  Consumer Behavior in the Sports Industry Sports Industry  Nowadays, in all of the sports industry, whether it is clothing, entertainment, or health and fitness; there are psychological commitments and loyalty in a sports fan to either a team or a brand. No matter what it is within the sports industry, everyone has a preference and an opinion. Maybe it is where you are from and that is what sports team you like, therefore you buy all of their gear and pay money to see them play. Or if it is a preference in clothing style and the way it fits. Even if it is just a group of friends that have influenced you in some way to wear the brand of sports clothes they are wearing. Everyone has their own psychological belief of what sports team, or sports clothing brand is right for them. This is what makes marketing in sports such a different animal than any other industry, because of the many factors that go into buying a product.  Understanding the Consumer ...
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The 4E's of Nike Marketing

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The 4E's of Nike Marketing Nike is arguably the most well-known sports brand in the world today and has obviously set an example for up and coming sports industries to follow their strategies. Becoming one of the biggest brands in the sports industry didn't just happen coincidentally. What comes to mind when you hear the word, Nike? The three things that instantly come to mind for me is the swoosh, just do it, and pretty much any famous athlete. The company has established a brand name for themselves and have dragged the most popular athletes along with them. Marketing is the reason for their large amounts of success in the industry, but how did they "Just do it?"  Exciting Customers Traveling along with the new generation of social media marketing, Nike has adapted tremendously to this transition. Notably, the company uses Facebook and Instagram most often to display their company. On Facebook, they have separate pages for different product categories, ...
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